Zoom Out to Zoom In

Like the click and drag of my mouse on a digital map, it was time to take wide view from above at the real estate industry and at the local geographic market to assess how my business was relevant. So, I did just that. I met with one of the nation’s top staging experts whom I’d gotten to know and naturally gelled with via video courses and social media. That coaching session marked the beginning of a great friendship, but also signified the focus that was essential to best serve the audience I had been targeting and had worked with previously.  


Recognizing that greater than 70% of homes are Occupied when they hit the market was key in my decision to phase out of the Vacancy Staging service part of my business and focus on this much underserved area. Vacant Staging services are also the most expensive as they require rental of furniture and accessories in order for the prospective buyer to envision themselves in the space.


I had an “ah ha” moment driving home from the coaching session I had with my new friend, Bobbie McGrath of Successful Staging. That day with her was so enlightening…my notebook is dog-eared, and coffee stained from the numerous times I’ve referred to her suggestions, phrases, illustrations, industry secrets and buzzwords. Sadly, I couldn’t take her up on her invite to reflect on our time together overlooking her back patio over a glass of wine. What a treasure Bobbie is to our industry. One of the kindest, most generous people I’ve met in a very long time.


Vacant Staging projects: the blank slate of empty homes, (often freshly painted and newly remodeled) had been a dream come true when entering the world of staging. However, it wasn’t the most fulfilling in terms of creative problem solving. I wasn’t challenged with working with what people already owned, making it look thousands of dollars better, bigger perhaps. Many have the ability to shop for goods to fill a space, but it takes a legitimate and experienced stager to know how to edit one’s furnishings to the style of the home, the lifestyle of the perspective demographic/buyer and suggest items to pre-pack for the best listing photos! 


Helping sellers and agents earn the highest return on the investment in a property is most important and serves our community in ways in which we all benefit. I love this city I grew up in and I want to see it thrive. Supporting small businesses, entrepreneurs and attracting newcomers to the area shouldn't be hard and can be fun, yes?


Consultations and Occupied Staging is where I’m zooming in, re-focusing my attention. If you should require Vacant Staging, please contact me because I know the best in the area!


I look forward to assisting you with your next project! Let's zoom in together!